Ashleigh Steel

National Custodians of Country Gathering photo essay and post-conference report for the Indigenous Firesticks Alliance.

• Concept development

• Layout design

• Image curation

• Communications plan

Images by Annette Ruzicka captured on Djabugay Country.

• Campaign concept development

• Campaign branding and logo design in collaboration with Arrernte artist Amunda Gorey

• Graphic design: digital assets and educational resources

• Communications plan

• Social media and EDM development and distribution

• Concept development

• Campaign branding

• Social media assets design

• Communications plan

Season collateral design

• Concept Development

• Brochure design

• Newspaper design

• Copy writing

with Alphabet Studio
Photography: Pia Johnson

While in the Communications Coordinator role at First Nations not-for-profit Children’s Ground, I project managed the publication of all Annual Reports. My work included:

• Concept development

• Copy writing

• Layout design

• Image curation

• Font design

• Communications plan

As Children’s Ground’s Communications Coordinator I was responsible for managing all social media platforms and content development including:

• Design of graphics for all social media platforms

• Writing all social media content

• Scheduling and planning

• Social media strategy

• Evaluation and analysis

2014 - 2015
School's Reconciliation Challenge Teaching Kit

Concept Development
Teaching kit design
Typography
Illustration

with Alphabet Studio

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2014
Recognition Festival Branding

Concept Development
Typography
Logo design
Poster design
Online banner design

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2014 & 2015
I'm Not Racist, But... event Branding

Concept Development
Illustration
Typography
Poster design
Online collateral

2013-2015
Sydney Festival branding

Concept development
Logo design
Copy writing
Brochure design
Website design
Environmental graphics

with Alphabet Studio

While in the Communications Coordinator role at First Nations not-for-profit Children’s Ground, I project managed the production of all Community Reports. These annual publications are created in close collaboration with the communities Children’s Ground works with. This work enabled me to develop my cross-cultural communication, community development and collaboration skills. I was also responsible for:

• Concept development

• Interviews, editing and copy writing

• Layout design

• Photography and collaborative image curation

• Font design

• Community celebration and launch

2014 - 2015
Event Branding

Concept Development
Typography
Poster design
Online banner design

2015
Casual Powerhouse Performance Season

Concept development
Brochure design
Typography

with Alphabet Studio
Photography: Richard Hedger

2014
International Concert Season Design

Concept Development
Brochure design
Online collateral design

with Alphabet Studio
Photography: Keith Saunders

2015
Conference branding

Concept development
Logo design
Brochure design
Illustration

2014 - 2015
Various campaign collateral design

Concept Development
Illustration
Tshirt design
Flyer design
Online collateral design

2010 - 2015
Conference collateral design

Concept Development
Brochure design
Typography
Illustration
Online collateral design

2015
Ewyenper Atwatye screenprinting project

Card design
Online poster design

2016
Poster design

2014
Sydney Conservatorium of Music course branding

Concept development
Logo design
Brochure design
Website design

with Alphabet Studio
Photography: Richard Hedger

2013
Artwork / branding for Sydney arts festival around the theme "Private Lives, Public Places"

Concept Development
Typography
Copy writing
City lights design
Brochure design
Online collateral design

with Alphabet Studio

2015
Event branding

Concept development
Logo design
Typography
Illustration
Poster design
Online collateral design